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Marketing Campaign Specialist

Company: Renewable Energy Group, Inc.
Location: Ames
Posted on: November 14, 2021

Job Description:

It's fun to work in a company where people truly BELIEVE in what they're doing!--We're committed to bringing passion and customer focus to the business. POSITION PURPOSE: The marketing automation and campaign specialist will support the day-to-day needs of REG---s marketing automation campaigns. This person is actively engaged in the use of Salesforce (CRM) and Pardot (marketing automation). You will design and develop multiple types of workflows/campaigns that presents REG---s value proposition and lifecycle messaging to stakeholders that lead to greater customer engagement, higher conversions and more qualified leads. ESSENTIAL FUNCTIONS:

  • Create and maintain Salesforce and Pardot dashboards, email templates, forms, landing pages, customer journey, list updates, duplication resolution and data extensions.
  • Execute marketing campaigns by developing emails, landing pages, nurturing programs and web forms using REG---s marketing automation platform.
  • Segment audiences based on consumer behavior, personas and website interaction (content downloads, website visits, etc).
  • Perform A/B testing of campaigns and implement best practices to increase open rates, clickthrough rates and conversions.
  • Measure effectiveness of marketing campaigns and further optimize to nurture leads and convert to customers.
  • Ensure accurate and complete information is captured in our customer relationship management (CRM) systems for our sales team to follow-up with.
  • Ability to handle a fast-paced role.
  • Work within automation platforms to ensure data and integrations are working correctly JOB QUALIFICATIONS:
    • Education - Bachelor---s Degree in advertising, marketing, or equivalent
    • Experience - At least two (2) years of managing marketing campaigns utilizing email marketing and marketing automation tools.Skills:
      • Have knowledge in Salesforce and Pardot to segment audiences, create email templates, forms, landing pages, measure, test, report.
      • Knowledge of digital technology, digital media and digital marketing tools.
      • Solid knowledge of lead generation, campaign delivery and optimization that drive conversions and customer retention.
      • Strong analytical skills and experience with data reporting tools.
      • Strong verbal and written business communication skills, organization, prioritization and collaboration skills required.
      • Ability to follow and maintain best practices in planning, managing, and executing campaigns.
      • Understanding of email and SMS regulations.
      • Excellent written and verbal communication skills.
      • Detail-oriented.
      • Must be able to work in a fast-paced, deadline driven environment and manage a wide range of projects simultaneously.
      • Basic understanding with HTML.REG is committed to creating a diverse environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, gender, gender identity or expression, sexual orientation, national origin, disability, or veteran status.

Keywords: Renewable Energy Group, Inc., Ames , Marketing Campaign Specialist, Advertising , Ames, Iowa

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